FAQ

Online Advertising

What budget should I plan to start online advertising ?

We match the budget to your goals and market. For service businesses, $1,000–$3,000/month in ad spend is usually enough to create a steady flow of qualified leads.

What’s the difference between Google Ads and Meta (Facebook/Instagram) Ads ?

Google Ads capture active demand when people search for services. Meta Ads reach local homeowners and property managers by area, language, and interests to create demand. We often use both to maximize results.

How long before I see results with online ads ?

In most cases, first qualified leads arrive within 20 days. For stable ROI, expect 2–3 months of consistent campaigns and optimization.

How can I know if my ads are generating real clients ?

Everything is tracked in your CRM: source of each lead, calls, forms, and booked appointments. You see cost per lead, pipeline, and closed contracts—clearly.

What’s the difference between CPC, CPM, and CPA in advertising ?

CPC : cost per click.

CPM : cost per 1,000 impressions.

CPL : cost per acquisition (lead or client).

We prioritize CPA/cost per lead—and ultimately cost per signed client.

Does online advertising work better for services or e-commerce? ?

Both can work. Local service businesses often see faster ROI thanks to high intent and higher contract value. E-commerce depends more on margins and volume. Our focus is service and construction companies.

How do I know my ads are targeting the right audience ?

We combine geo and language targeting with interests, lookalikes, first-party data, and smart exclusions. We test creatives and audiences weekly—if a segment doesn’t produce leads, we cut it and double down on what works.

Marketing Agencies

What does a marketing agency actually do day to day ?

At OSO, we create and optimize your ad campaigns, manage your CRM, build automations, track results, and provide clear reports. In short, we operate as your external growth & marketing team.

How do I choose the right marketing agency for my business ?

Look for sector expertise, transparency, and measurable results. OSO specializes in construction and service SMEs, so we match your reality—and speak your language.

What’s the difference between working with a freelancer vs. an agency ?

A freelancer often handles parts of your marketing. OSO covers the whole pipeline—from ads to CRM to follow-ups—not just reporting. We make sure the system works and your team actually uses it.

How do marketing agencies charge for their services ?

We use a hybrid model: a fixed monthly retainer plus performance-based incentives. That way our interests are aligned with your results.

How long should I commit to an agency before seeing results ?

It depends on demand in your market. We recommend a 3–6 month engagement to test, adjust, and build a system that performs consistently.

Will I keep control of my accounts and data with an agency ?

Yes. With OSO, your ad accounts, CRM, and data remain 100% yours. We manage them, but you stay the owner.

What makes one marketing agency better than another?

Expertise, focus on outcomes, and clarity. At OSO, we’re niche (construction/services), obsessed with leads and follow-up systems, and rigorous about reporting.

Result: more leads, less waste, and contracts that match your goals.

⚙️ CRM & Automation

What is a CRM and why do I need one ?

A Customer Relationship Management system centralizes all contacts, leads, and clients in one place. It prevents missed opportunities and gives your sales process structure.

How does a CRM help me avoid losing leads ?

Every call, ad lead, and form submission is captured automatically in your CRM. Automated reminders and follow-ups make sure no lead is left behind.

What’s the difference between a CRM and a simple contact list or Excel?

A list just stores names. A CRM acts on them—tracks every interaction, schedules follow-ups, shows pipeline stages, and connects to your ads and website. It doesn’t just keep data; it works for you.

Can a CRM integrate with my ad campaigns ?

Yes. Our CRM (powered by GoHighLevel) connects to Google Ads, Meta Ads, forms, landing pages, email, and SMS—so you see the full journey from first click to signed contract.

How long does it take to set up a CRM and automate my processes ?

Implementation is quick. In 2–4 weeks, you’ll have a professional CRM with automations tailored to your business.

Will a CRM really save me time, or is it just another tool to manage ?

It’s a time-saver. Instead of juggling tools, everything lives in one place—calls, texts, emails, tasks, and follow-ups—freeing up hours each week and lifting close rates.