SGO METHOD

The Reverse Mathematics of Business Growth

Invented by John Mavrogiannis, the SGO Method (Strategic Growth Optimization) is a proprietary framework that reverse-engineers a company’s revenue goals into actionable marketing, sales, and operational strategies.

Unlike traditional marketing methods that start from the ad spend and move upward, the SGO Method works backward from the desired outcome — this is what John calls “Chinese Reverse Mathematics.''

Méthode SGO by a Marketing agency in laval

The Core Philosophy

Unlike traditional marketing methods that start from the ad spend and move upward, the SGO Method works backward from the desired outcome — this is what John calls “Chinese Reverse Mathematics.

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Step-by-Step Framework

Step 1 — Define the Financial Objective

Every SGO engagement begins by asking:

“What exact revenue do you need to generate?”

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Step 2 — Audit Operational Readiness

We verify whether the company has the team required to deliver that level of growth.

If not, the method integrates sales hiring or subcontracting parameters into the model.

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Step 3 — Evaluate Resources and Material Capacity

Do they have the necessary tools, materials, or equipment to support the volume increase?

If not, the algorithm adjusts the achievable goal and budget thresholds accordingly.

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Step 4 — Quantify Sales Efficiency

We measure the closing ratio and analyze the experience of the sales force.

This determines a minimum predictable closing rate, essential to calculating how many leads are required to hit the financial goal.

From this, the SGO formula produces:

Required Leads = (Target Revenue ÷ Average Deal Value) ÷ Closing Rate

Required Ad Budget = Required Leads × CPL (Based on Market Benchmarks)

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Step 5 — Map the Competitive Environment

We identify direct competitors, analyze their offers, response times, and online positioning.

This creates a market truth baseline, not assumptions.

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Step 6 — Field Research & Intelligence Gathering

We go beyond surface data.

John personally calls competitors, times their responses, studies their sales approaches, and compares pricing, follow-ups, and service structures.

Every factor from website UX to customer perception is measured.

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Step 7 — Strategic Blueprint Presentation

All insights are synthesized into a comprehensive strategy document detailing:

The minimum and maximum ad budgets required
Realistic lead volume and revenue projections
Optimization checkpoints for sales, operations, and marketing
A full comparison against competitors’ strengths and weaknesses

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Why it works

Based on Data

The SGO Method replaces guesswork with quantifiable logic.

No more Guessing

By reversing the process, it eliminates over-spending and under-forecasting.

Aligned Markteting

It aligns marketing, sales, and operations under one predictive mathematical model, making growth controllable and repeatable.

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Frequently asked questions

Our method often raises several questions.

Here are some answers

In which sectors do you specialize in lead generation?

We specialize primarily in residential construction and service businesses. Our approach is tailored to each business, allowing us to understand the challenges and opportunities of your situation.

With our expertise, we can create targeted marketing strategies that resonate with your audience and generate qualified leads for your business. Whether you work in heating, air conditioning, or landscaping, we will manage your campaigns as if they were our own.

How long does it take to see results from your marketing campaigns?

In general, clients can expect to see initial results within the first few days after a campaign launch. However, the time required to achieve stable results may vary depending on factors such as industry, budget, and competition within the sector.

Our approach emphasizes rapid execution and continuous optimization, allowing us to adjust our strategies based on performance results.

What types of marketing channels do you use?

We use a variety of marketing channels to effectively reach your target audience. These include digital advertising platforms such as Google Ads and social media networks such as Facebook and Instagram. We can also use SEO to reach another segment of your customer base.

Can you explain the reverse engineering process used in your SGO method?

The reverse engineering process involves deconstructing effective strategies to understand what works best for your business. We analyze your current marketing goals and efforts, identifying key performance indicators and areas for improvement.

This allows us to create a customized plan that aligns with your objectives and optimizes resource allocation. By understanding the mechanisms of effective campaigns, we can replicate success and achieve better results for your business.

What kind of support do you provide during the execution of campaigns?

During the campaign execution phase, we provide comprehensive support, including content creation, performance tracking, and regular updates.

We also set up tracking systems to monitor key indicators, allowing us to make real-time adjustments based on the data. Our goal is to keep you informed and involved throughout the process to ensure your campaign runs smoothly and effectively.

How do you measure the success of your marketing campaigns?

We measure the success of our marketing campaigns using various key performance indicators (KPIs), such as the number of leads, cost per lead, and return on ad spend (ROAS).

Analyzing these indicators allows us to evaluate the effectiveness of our strategies and make any necessary adjustments.