Our Method
The SGO Method
We understand your reality: the packed schedules, managing crews, and the need for immediate profit.
THE REVERSE MATHEMATICS OF BUSINESS GROWTH
The SGO method (Strategic Growth Optimization) isn’t a theory from a textbook. It is a rigorous framework developed by John Mavrogiannis for one single purpose: to transform your financial goals into concrete actions on the ground.
Most agencies work backward: they take your ad budget and hope it yields results. We use “Reverse Mathematics.” We start with the final result you want (your sales) and work back up the chain to build the exact system needed to get there.
1 — DEFINE THE FINANCIAL GOAL
Every good plan starts with a simple but important question that few agencies ask:
“What exact revenue figure do you need to generate to be satisfied?”
We don’t talk about “visibility” or “clicks” here. We talk about real dollars. That is the foundation for everything else.
2 — OPERATIONAL READINESS CHECK
There is no point in sending you 50 new contracts if you only have two guys on the ground. You’ll just burn out your crew and let your clients down.
Before we start the engine, we verify your head count. We don’t want you to drown; we want you to grow.
3 — EVALUATE RESOURCES AND PHYSICAL CAPACITY
Marketing is easy. Logistics is the hard part.
Do you have enough trucks? Do you have the necessary equipment to handle the volume we are about to generate?
If the answer is no, we will adjust the goals downward. We align growth with your physical reality to avoid bottlenecks.
We don't sell you tools; we deliver results.
SWITCH TO A METHOD THAT GENERATES CONTRACTS.
Instead of guessing which channel will work and wasting your budget, we deploy a solid growth framework that has already generated over $3M in real revenue for entrepreneurs here
4 — QUANTIFY SALES EFFICIENCY
The best marketing in the world is useless if you don’t sign contracts at the end. There is no point in paying to make the phone ring 100 times if you only “close” 2 clients.
We need to know your real numbers: Out of 10 quotes sent, how many do you sign?
This is the number that dictates the final budget. If you are an excellent salesperson, your marketing will cost you less. If your sales team needs help, we will need to generate more volume to compensate.
The final formula is simple: We take your Financial Goal (Step 1) and divide it by your Closing Rate.
This gives us the exact number of calls we need to send your way for you to reach your goal.
From there, the SGO formula produces:
Leads required = (Target Revenue ÷ Average Transaction Value) ÷ Closing Rate
Required ad budget = Leads required × CPL (Based on market benchmarks)
5 — MAPPING THE COMPETITIVE LANDSCAPE
We don’t rely on intuition. We identify exactly who your real local competitors are—not just who you think they are, but those that Google actually prioritizes.
We analyze their offers, their prices, and their turnaround times. We build a precise market map so we know exactly who we are fighting against. No hypotheses, just facts.
6 — FIELD RESEARCH AND INTEL GATHERING
his is where we separate ourselves from other agencies. We don’t just stare at screens; we pick up the phone.
We play the “mystery shopper”. John personally calls your competitors.
We clock how long they take to answer (or if they answer at all). We test their sales pitch, ask for their prices, and note their follow-up process.
We find their weaknesses to give you the advantage. If your competitor doesn’t call back within 24 hours, we’ll make sure you call back in 5 minutes to win the contract.
On trouve leurs failles pour vous donner l’avantage. Si votre compétiteur ne rappelle pas avant 24h, on s’assurera que vous rappeliez en 5 minutes pour rafler le contrat.
7 — PRESENTATION OF THE STRATEGIC PLAN
We gather all the data and present you with the cold, hard truth. No 50-page binders that nobody ever reads. Just a clear roadmap to help you make a solid business decision.
- The precise budget: Exact amounts to invest (Min/Max).
- The results: Realistic forecasts for calls and contracts.
- The cleanup: What needs to be fixed internally before you spend a dime.
- The attack: The concrete plan to beat your competitors.
WHY IT WORKS
No more managing by "gut feeling"
We stop the guesswork and the "feelings." We replace them with precise calculations. If it doesn't result in more money in your pocket, we aren't interested.
The right price, not a penny more
Most agencies don't care if they make you overspend. We calculate the ideal amount needed to reach your specific goal.
Everyone pulling in the same direction
Often, marketing doesn't know what's happening on the job site. With us, that nonsense is over. Your sales, your field crew, and your ads all work together.
Which sectors do you specialize in for lead generation?
We primarily specialize in residential construction and service-based businesses. Our approach is tailored to each individual company, which allows us to understand the specific challenges and opportunities related to your situation.
Thanks to our expertise, we can create targeted marketing strategies that resonate with your audience and generate qualified leads for your business. Whether you work in heating, air conditioning, or landscaping, we manage your campaigns as if they were our own.
How long does it take to see results from your marketing campaigns?
Generally, clients can expect to see initial results within the days following a campaign launch.
However, the time required to achieve stable results can vary based on factors such as the industry sector, the budget, and the level of competition within that sector.
Our approach emphasizes fast execution and continuous optimization, which allows us to adjust our strategies based on the results obtained.
Which marketing channels do you use?
We use various marketing channels to effectively reach your target audience.
This specifically includes digital advertising platforms such as Google Ads and social networks like Facebook and Instagram. We can also use Search Engine Optimization (SEO) to reach a different segment of your customer base.
Can you explain the reverse-engineering process used in your SGO method?
Our reverse-engineering process is about deconstructing successful strategies to understand exactly what will drive your business forward.
Instead of guessing, we analyze your goals and current marketing efforts to identify key performance indicators and bottlenecks. This allows us to build a custom roadmap that aligns with your objectives and optimizes every dollar spent. By understanding the mechanics of high-performing campaigns, we replicate success to deliver superior results for your company.
What kind of support do you provide during the implementation of campaigns?
During the execution phase, we provide full-scale support. This includes content creation, performance tracking, and regular updates so you’re never left in the dark.
We also implement tracking systems to monitor key metrics, allowing us to make real-time adjustments based on actual field data. We don’t just set it and forget it; we manage your campaigns as if they were our own.
How do you measure the success of your marketing campaigns?
We measure the success of our campaigns using various key performance indicators (KPIs), such as the number of leads generated and the cost per lead.
Analyzing these metrics allows us to evaluate the efficiency of our strategies and make the necessary adjustments to keep your growth on track.
We don't sell you tools; we deliver results.
SWITCH TO A METHOD THAT GENERATES CONTRACTS.
Instead of guessing which channel will work and wasting your budget, we deploy a solid growth framework that has already generated over $3M in real revenue for entrepreneurs here
